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McMurdo Ltd appoints Survitec Survival Products Inc as Distributor in the Americas

Leading safety equipment manufacturer, McMurdo Ltd, has appointed Survitec Survival Products Inc (SSPI) part of the Survitec Group Limited, world-wide manufacturers and distributors for the marine, defence and aerospace survival technology industries, as sole Distributor in the Americas for both the McMurdo and Kannad Marine brands of marine and outdoor safety products.

SSPI will be responsible for the distribution and service of both brands in North America, South America and Canada. The company will work closely with John Caballero of McMurdo Ltd, who was recently appointed as Sales Director for the Americas. Sales growth will be a key focus for SSPI, as McMurdo Ltd seeks to expand into the growing Americas market. SSPI is a new business, a result of Survitec Group Limited, acquiring Revere Commercial Marine Business from Revere Supply Company Inc., on 1st December 2010. This was a strategic step forward in Survitec’s expansion plans for the marine business both in the USA and on a global basis.

McMurdo Ltd has chosen to appoint SSPI on the strength of Survitec’s global portfolio of best-in-class brands with strong reputations for quality, design and innovation, plus its worldwide network of 300 product support and servicing facilities.

Sales Director for McMurdo Ltd, Ross Wilkinson, said; “McMurdo Ltd is delighted to be working with such a large group. We are confident that through its far-reaching network and specialist market knowledge, SSPI will enable both the McMurdo and Kannad Marine brands to achieve rapid sales growth in the Americas.” Survitec CEO, Doug Baxter, commented; “Survitec is very pleased to continue the association with McMurdo following our acquisition of the marine business of Revere. This role forms part of strategic plans for our marine business in the US and globally. We look forward to working with the team to provide a seamless distribution network.”